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Value For Valour

Value for Valour (V4V)


Value for Valour is a campaign run by The Soldiers’ Charity, formerly the ABF, which encourages sports venues and businesses to offer discounts for soldiers and raise money for our cause. Their goal is to get every racecourse and major stadium in the country to offer 2 for 1 deals for our servicemen and women to show their support for the work they do.


Value for Valour was the brainchild of a serving physiotherapist, Captain Nicola Rush, who approached Ascot Racecourse with the idea of offering half price entry for Army personnel and their families.


The offer has now extended to other sports, whether the sport of choice includes galloping hooves, flying footballs or speedy pucks there will be an offer to suit all soldiers and their families.


With the enthusiastic support of Ascot, The Soldiers Charity has now signed up a wide range of sports stadia and racecourses across the country.


Current participants are




Ice Hockey

For more information, visit The Soldiers’ Charity website